Lifeguard Blue

CLIENT

CLIENT

North Current

YEAR

YEAR

2024

ROLE

ROLE

Photography & direction

CATEGORY

CATEGORY

Campaign

LOCATION

LOCATION

Lugano

01

Overview

Swimwear shot at peak heat, when colour stops being subtle: blue sky, red towers and nowhere to hide from the sun.

Swimwear shot at peak heat, when colour stops being subtle: blue sky, red towers and nowhere to hide from the sun.

02 — Process

A week by the lake, following the light from the pool at noon to the terrace at dusk.
A week by the lake, following the light from the pool at noon to the terrace at dusk.

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03

Result

An editorial of sixteen pages and a set of prints for the hotel's rooms.

An editorial of sixteen pages and a set of prints for the hotel's rooms.

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