Clear Air

Mara Eklund

hello@maraeklund.com

Mara Eklund

hello@maraeklund.com

CLIENT

Halden Atelier

YEAR

2026

ROLE

Photography & art direction

CATEGORY

Campaign

LOCATION

Cádiz, Spain

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Overview

Orange against a sky with nothing in it. A spring campaign shot on a headland where the wind never drops, so the clothes were always moving and the sky was always the same blue.

02 — Process

Four days on the same stretch of coast, always in the two hours before sunset, when the light turns the orange almost red and leaves the sky cobalt. No reflectors, no wind machine — the wind did the work, and the shutter was kept slow enough to let it show.Four days on the same stretch of coast, always in the two hours before sunset, when the light turns the orange almost red and leaves the sky cobalt. No reflectors, no wind machine — the wind did the work, and the shutter was kept slow enough to let it show.

Four days on the same stretch of coast, always in the two hours before sunset, when the light turns the orange almost red and leaves the sky cobalt. No reflectors, no wind machine — the wind did the work, and the shutter was kept slow enough to let it show.Four days on the same stretch of coast, always in the two hours before sunset, when the light turns the orange almost red and leaves the sky cobalt. No reflectors, no wind machine — the wind did the work, and the shutter was kept slow enough to let it show.